On what strategies these digital marketers execute their business and how they generate huge revenue…
Well here is the 360° view of digital marketing process..
There are six basic strategies on which a successful digital marketing is done.
- BRINGING THE TRAFFIC
Let’s have a look on each of them.
It is nothing but we have to make our product and services visible to the customer. But the question is that do we reach the right customers .we have to make our product and services to reach our potential customers.
And we can reach our customers by using the powerful advertisement platforms like facebook ads, Instagram ads, google ads, blogs and many other.
Bringing the targeted traffic :
The traffic which is nothing but our potential customers who can brought to our sales page to generate leads .
Basically here are the to ways of generating traffic
One Inbound and the other is Outbound
Inbound marketing :
The customer searches online for buying is inbound marketing customer know what he want and they searching for it .
Out bound marketing :
out bound traffic is a process of reaching out our potential customers by displaying our product and services on highly engaging property by making use of ads ,banners etc .
Now it is the main strategy to work on for digital marketers because the research says 95% of visitors are not ready to buy our product and services.
Only 5% of customers is interested in buy interested in buying our product and services.
With the engagement we can target 95% of the visitors so that we can convert them later on.
Our main goal is to make our potential customers buy our products or services, here the customer who reach our site provides some data such email ,phone number etc..
it seen that here the small conversion is done which is known as micro conversion and if we the customer buy our product or services it is called the macro conversion.
it is the then most important strategy that any digital marketer uses it is done to understand the behavior of visitors.
Here all the activities of the customers is tracked and the performance of the website is enhanced
To improve our conversion rate understanding the traffic and different types of tools are used for the measurement process.
The customers are retained with the help of micro conversion to convert them by sharing some tips on emails, newsletters, sending our new blog post.
A true digital marketer know the value of retaining the customers and he retain his customers by providing loyalty to them such as discount coupons on their future orders.